Grayswood Construction brochure

What's this project?

Grayswood Construction approached me to create their new seasons brochure.

The goal was to create a new look with recent projects that would showcase their services.

01. The brief

Grayswood construction is a groundworks company that provides a range of groundworks solutions across both commercial and domestic sectors.

Initally, I gathered as much information about the project as could for the first draft of the design. Meeting with the client, I made sure to find out the core values, the company colours, their corporate style and the mssage they are trying to convey with this brochure.

Their needs

A5 size Brochure

Promote business

Display photographic examples

Engage with the reader

The Problem

The current brochure they had promoting their business was out of date and not very engaging, with text and images arbitrarily layed out on the page without a consistent flow. There was a distinct lack of colour and emotion in the design that the clinet was keen to improve on.

The Goal

Design a fresh brochure with updated content and vibrant imagery to highlight the company’s work. The aim is to introduce a palette of lively colors, enhancing the visual appeal and creating an engaging experience for the reader, thus maintaining their interest in the product.

0.2 The Approach

I arranged an in person meeting with the client to colaborate their ideas and my own suggestions. Together we created a rough outline of what each page should comprise of and exactly which images were to be showcased. A series of templates and font styles were at this time presented to the customer prior to the mock-up design.

Wireframes

I created sketched wireframe designs for the brochure based on client input, distilling their requirements into visual layouts. Through iterative discussions and analysis, I conceptualized structures and content arrangements. These wireframes served as a blueprint, facilitating efficient refinement and alignment with the client’s vision.

Build

I utilized Affinity Designer to seamlessly merge my design ideas, research, and wireframes into an engaging brochure. Leveraging its intuitive interface and powerful features, I crafted each element with precision, ensuring effective communication of my message. Affinity Designer’s tools enabled effortless manipulation of typography, graphics, and layout, resulting in a polished final product that exceeded expectations.

The tools I used

Sole worker on the project, liasing with the customer to determine the bewst design for the final product.

Research

Graphic Design

Readability

2 months